var programInfo = { title : "Women and Technology Summit 2007", link : [], description : "", language : "English (US)", copyright : "2007 WITI", items : [{ id : "198158383604301872", title : "A River Runs Through the Digital Divide", link : [], description : "Jensine Larsen, Founder, World Pulse Magazine<br/>&lt;br&gt;&lt;br&gt;<br/>Women using global communications technology to shift the balance of power.<br/>&lt;br&gt;&lt;br&gt;<br/>Women, powerful agents of change, are rapidly rising to leadership positions worldwide and connecting to interactive communications technology as never before. Even in remote and impoverished villages from Iran to Kenya, women are using cell phones and laptops to rapidly access to health care, market information, micro-loans, document crimes, and to build influential movements. In this talk Ms. Larsen will unveil the startling truth and promise for the global communications revolution. She will also share the challenges and inspirations facing her global media organization, World Pulse, as they roll out PulseWire, a new web 2.0 tool designed to connect women to solve global problems across economic, technological, cultural and language divides.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 10:29:17", duration : "00:32:26", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301872/1/ARiverRunsThroughtheDigitalDivide.mp3", length : 8830767, type : "audio/mpeg" } }, { id : "198158383604301893", title : "Accelerate Career Development with Intellectual Property", link : [], description : "Michelle Marsh, Partner, Kenyon &amp; Kenyon LLP&lt;br&gt;<br/>Pam Nesbitt, Senior Software Engineer, IBM &lt;br&gt;<br/>&lt;br&gt;<br/>This session will cover empowering women to recognize their potential as innovators, creators and even owners of IP (Intellectual Property.) For Pam Nesbitt, a Senior Software Engineer at IBM, it began as an abstract goal: to increase Intellectual Property generation by women within IBM - a vastly underrepresented minority in this area. Out of that goal came a community founded by Pam.<br/>&lt;br&gt;&lt;br&gt;<br/>The Women Inventors Community of IBM has been in existence for less than a year, yet has already garnered a membership of over 400 people and has generated over 100 new patent filings. The community is viewed as a leadership model in mentoring and innovation and is emulated in many areas of the company beside those involving IP.<br/>&lt;br&gt;&lt;br&gt;<br/>Pam will share the successes and lessons learned, the model for developing similar communities at your own company, and the career benefits derived from communities of this sort. Michelle Marsh, a partner at one of the oldest Intellectual Property law firms in the world, Kenyon &amp; Kenyon LLP, will explain basics in IP law. Michelle will cover many of the tools necessary for empowering women in technology to become more IP savvy, including recognizing the differences between patents, trademarks, copyrights and trade secrets, and a discussion of hot topics in the area of IP.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:25:30", duration : "00:44:35", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301893/1/AccelerateCareerDevelopmentwithIntellectualProperty.mp3", length : 11750421, type : "audio/mpeg" } }, { id : "198158383604301894", title : "BlogHer presents: Blogging Workflow Tools and Tricks", link : [], description : "Barb Dybwad, Producer, Weblogs, Inc. &lt;br&gt;&lt;br&gt;<br/>Are you inundated and overwhelmed? Do the words Information Overload particularly resonate? Or are you scared off the very idea of starting a blog because you fear it will become one huge time suck? If so, there is help for you.<br/>&lt;br&gt;&lt;br&gt;<br/>Did you know there are tools to facilitate working with feeds, hyperlinking, adding and re-sizing images, creating captioned cartoons, posting to multiple blogs simultaneously, creating those daily link posts and more? Improve your blogging efficiency processes with a handy look at these tools&most of which are free or open source. BlogHer will lead you through the forest of blogging productivity tools to a clearing of zen-like organization and calm!", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:25:23", duration : "00:47:09", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301894/1/BlogHerpresentsBloggingWorkflowToolsandTricks.mp3", length : 12365134, type : "audio/mpeg" } }, { id : "198158383604301879", title : "BlogHer presents: Getting Custom: What Web Designers Know", link : [], description : "Tenni Theurer, Product Optimization Manager, Yahoo Inc.&lt;br&gt;<br/>Nelly Yusupova, CTO, Webgrrls International &lt;br&gt;&lt;br&gt;<br/>Loyal Readers are Valuable Readers - Reaching Your Audience and Keeping Them.<br/>&lt;br&gt;&lt;br&gt;<br/>First impressions are important. &quot;In the blink of an eye&quot; your site (blog or website) is judged. With so many sites and blogs to choose from, a site that loads at a snail's pace or is hard to navigate will send frustrated potential visitors on to their next destination. Good design, effective usability and fast site performance are three very important considerations for building and keeping an audience. They add to your credibility and help build your audiences trust, which is the only way to achieve user loyalty.<br/>&lt;br&gt;&lt;br&gt;<br/>Discover the secrets of planning and good design that help you build and retain your audience with Nelly Yusupova, CTO of Webgrrls International.<br/>&lt;br&gt;&lt;br&gt;<br/>Learn technical tips and tricks to improve your site's speed and performance, allowing your reader to connect to you more quickly, with Tenni Theurer from Yahoo!", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:25:16", duration : "01:04:23", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301879/1/BlogHerpresentsGettingCustomWhatWebDesignersKnow.mp3", length : 16502094, type : "audio/mpeg" } }, { id : "198158383604301883", title : "BlogHer presents: Non-Developers to Open Source Acolytes: Tell Me Why I Care", link : [], description : "Elisa Camahort, Co-founder and COO, BlogHer&lt;br&gt;<br/>Dawn Foster, Director of Developer Relations, Jive Software&lt;br&gt;<br/>Annalee Newitz, Writer, Techsploitation &lt;br&gt;<br/>&lt;br&gt;<br/>While open source and open standards are like a religion to many in the tech world, many of us who are non-developer technology consumers do not understand all the nuances of open source, let alone how it impacts us. So: tell us why we should care?<br/>&lt;br&gt;&lt;br&gt;<br/>Can we really trust open source solutions&who develops them, who supports them?<br/>&lt;br&gt;&lt;br&gt;<br/>Why should we care about using open source tools, such as browsers, when free proprietary alternatives also exist?<br/>&lt;br&gt;&lt;br&gt;<br/>What does it take for a business to deploy open source solutions throughout its enterprise?<br/>&lt;br&gt;&lt;br&gt;<br/>Check out this debate between some open source advocates and some devil's advocates... and figure out if you care.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:25:08", duration : "00:58:43", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301883/1/BlogHerpresentsNonDeveloperstoOpenSourceAcolytesTellMeWhyICare.mp3", length : 15140488, type : "audio/mpeg" } }, { id : "198158383604301895", title : "Building an Innovative Culture - I Wish I Had a Blueprint!", link : [], description : "Suchita Dadhich, Strategic Innovation &amp; Organizational Capability, IBM Rational&lt;br&gt;<br/>John McDonald, Technical Executive, IBM &lt;br&gt;&lt;br&gt;<br/>In the face of stiff competition, internal organizational obstacles and the ever so quickly changing environment, one must be able to withstand the challenges and succeed, nevertheless. Leadership in itself, is not an easy task, but leading a project charged with innovation, requires a different set of skills separate from typical leadership competencies. Learn how to be more agile and creative in problem solving, through exploring how an innovation leader thinks, behaves and maneuvers in areas related to people, politics, challenges and success.<br/>", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:24:55", duration : "01:07:16", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301895/1/BuildinganInnovativeCultureIWishIHadaBlueprint.mp3", length : 17191936, type : "audio/mpeg" } }, { id : "198158383604301896", title : "Capital Strategies for Entrepreneurs", link : [], description : "Joey Tamer, Consultant, Expert &lt;br&gt;&lt;br&gt;<br/> For entrepreneurs, especially those with innovative products and services, controlling their capital, their investments from outside money, and their Board, are mission-critical issues in creating a successful company which they can grow and exit (or keep), and from which they can create wealth and independence. Mistaken capital strategies often lead to loss of control of the business to outside investors, or to many years of growing a business from which the founders and early seed investors can generate no wealth, even if the company is successful.<br/>&lt;br&gt;<br/>This presentation will outline the kinds of capital available to early-stage businesses, and when to approach which kind. We will define what equity is expected in exchange for what capital at what stage of development. We will review the current attitudes of the private investment and venture capital communities. We will explore what capital it really takes to build a small business, or an empire, and how to keep control of such a business. We will discuss capital strategies and resources for product, service and consulting businesses.<br/>&lt;br&gt;&lt;br&gt;<br/>We will have plenty of time for interactions and your personal questions.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:24:43", duration : "01:51:10", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301896/1/CapitalStrategiesforEntrepreneurs.mp3", length : 27730568, type : "audio/mpeg" } }, { id : "198158383604301877", title : "Effective IT Governance and Building Business Cases that Pass the Big Gate", link : [], description : "Colleen Berube, Sr. Director, IT Strategy &amp; Programs, Cisco Systems, Inc.&lt;br&gt;<br/>Rosa Caputo, Founder, KeyData Associates Inc.&lt;br&gt;<br/>Debra Deganhart, IT Managing Consultant, IBM &lt;br&gt;&lt;br&gt;<br/>This session will outline that when strategic technologists look at IT as a business and run it as such, these challenges are easier to solve and the resulting benefits start to multiply. IT not only can start to govern its responses to the issues above but more often than not is taken seriously as a partner in the business and looked at to drive the innovation and competitive advantage that organizations need these days to survive. We will outline a winning process for building a business case around strategic technology investments to help pass the big gate, i.e. convince the business leaders of the validity and requirement of solutions. Hear more about some successful organizations that are doing just this.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:24:32", duration : "01:00:49", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301877/1/EffectiveITGovernanceandBuildingBusinessCasesthatPasstheBigGate.mp3", length : 15646009, type : "audio/mpeg" } }, { id : "198158383604301878", title : "Gaining a Seat at the Table", link : [], description : "Nilofer Merchant, CEO/Principal, Rubicon Consulting <br/>&lt;br&gt;&lt;br&gt;<br/>Nilofer Merchant, CEO, Rubicon Consulting, provides both a framework and a methodology to use in the move from tactical to strategic. During this interactive conversation, attendees will be provided with a rich set of questions and answers - and they'll be asked to engage with one another as Nilofer guides them through the actions they need to take to move forward.<br/>&lt;br&gt;&lt;br&gt;<br/>Using cases, Nilofer will reveal the three decision traps, how the game changes as you rise in the organization, tactics that take you up the ladder, strategic decision-making to move ahead, the right time to use each toolkit and the four things you must do differently to continue your momentum.<br/>&lt;br&gt;&lt;br&gt;<br/>Finally, Nilofer will tell attendees why, contrary to popular belief, their promotion is far more about peer-to-peer relationships than superior-subordinate relationships.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:24:10", duration : "01:40:55", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301878/1/GainingaSeatattheTable.mp3", length : 25268579, type : "audio/mpeg" } }, { id : "198158383604301880", title : "Innovation in Accountable Advertising: Making Your Advertising Dollars Count", link : [], description : "Michael Bonfils, President, Hyper InterActive Corp.&lt;br&gt;<br/>Gail Gessert, Ph.D., Director, Marketing &amp; Communications, REVShare&lt;br&gt;<br/>Michael Rowehl, Director of Technology, AdMob &lt;br&gt;<br/>&lt;br&gt;<br/>Learn innovative ways to monitor one of your largest business investments: your advertising. Learn ways to use technology to monitor and track your TV, Online, and Mobile advertising. Take a short walk through the history of the various past methods of measuring the value of your advertising across mediums in comparison to where technology has enabled us to measure advertising today, via consumer response.<br/>&lt;br&gt;&lt;br&gt;<br/>Historical metrics that have been based on CPMs vs. New Metrics that are performance based will be the highlight of the session for traditional advertising means, like Television, and the newer venues, Internet and Mobile. Making your advertising count means knowing what you are paying for. Do consumer metrics enable smaller companies to enjoy larger advertising venues?<br/>&lt;br&gt;&lt;br&gt;<br/>With more and more counter advertising technology like digital video recorders, and the niche markets that companies want to reach that will inevitably be maximized with the onset of the Government mandate for digitization of television in 2009; and the consequent promotion of multi-casting that will create even more niche markets, we will face even greater challenges that we are already experiencing today in the Internet and Mobile markets. The advertiser of tomorrow will need to be very innovative in stretching their dollar and maximizing its effect. Will we see cost-per-action metrics across all venues of advertising? What does that mean for you? Come to this session and find out!", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:24:02", duration : "00:52:01", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301880/1/InnovationinAccountableAdvertisingMakingYourAdvertisingDollarsCount.mp3", length : 13534480, type : "audio/mpeg" } }, { id : "198158383604301881", title : "Innovative Branding: Thriving on the Edge", link : [], description : "Nina Burokas, President, Digerati Branding&lt;br&gt;<br/>Linda Zimmer, CEO, MarCom:Interactive &lt;br&gt;<br/>&lt;br&gt;<br/>Innovation is the brand value that counts today. In a flat world, the only constant is fast, fluid and disruptive change. Regardless of industry, innovation and value creation are increasingly driven by the über-connected, collaborative communities on the leading edge of the web. Getting to thrive requires a move to the forefront of change, where mass collaboration is the new operating system. Join us on the brand frontier for an exploration of Second Life as an innovation archetype.<br/>&lt;br&gt;&lt;br&gt;<br/>Topics for discussion:<br/>&lt;br&gt;&lt;br&gt;<br/>* Who's thriving on the edge?&lt;br&gt;<br/>* Rethink your brand - before it &quot;jumps the shark&quot;&lt;br&gt;<br/>* What's your collaboration strategy?&lt;br&gt;<br/>* Lessons learned: missteps, hijacks and opportunity lost&lt;br&gt;<br/>* Whose brand is it anyway?", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:23:54", duration : "01:03:51", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301881/1/InnovativeBrandingThrivingontheEdge.mp3", length : 16371482, type : "audio/mpeg" } }, { id : "198158383604301882", title : "Making Innovation Work", link : [], description : "Beth Zimmerman, Principal, Cerebellas LLC &lt;br&gt;&lt;br&gt;<br/> If you want to be more than a 'one hit wonder' and make innovation part of your organization's DNA, this session is for you. Beth will address a common trend of would-be innovators to associate innovation with radical, revolutionary newness.<br/>&lt;br&gt;&lt;br&gt;<br/>Many innovatorseven experienced onesfall into this classic trap: a 'bet the farm' approach to product and service development that does not produce consistent innovation, even if it yields occasionally great innovations. Often, these organizations lack the culture, processes and commitment required to support creativity in a sustainable way. Don't fall into the trap; learn how to innovate today, tomorrow, always!<br/><br/><br/>", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:23:35", duration : "00:37:00", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301882/1/MakingInnovationWork.mp3", length : 9926656, type : "audio/mpeg" } }, { id : "198158383604301884", title : "Optimize Your Marketing Investment: How Smart Innovation and Strategic Integration Power Sales", link : [], description : "Niti Agrawal, Principal &amp; Founder, Stage 4 Solutions, Inc.&lt;br&gt;<br/>Robbie Baxter, Technology Consultant, Peninsula Strategies&lt;br&gt;<br/>Jennifer Vessels, CEO, Next Step&lt;br&gt;<br/>Karen Walker, Vice President of Marketing, Technology Solutions Group, Hewlett Packard &lt;br&gt;&lt;br&gt;<br/>With technology vendors facing an ever-expanding global marketplace, it is particularly critical for today's executives to ensure that marketing investments are accelerating sales efforts. This panel of tech industry veterans will discuss how companies can deploy innovative practices at every step of the marketing value chain to maximize returns, from identifying the right target markets to crafting the right value propositions to ensuring alignment and integration with the sales force. The discussion will focus on practical advice and actions that will make immediate impacts on your marketing efforts.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:23:20", duration : "01:02:57", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301884/1/OptimizeYourMarketingInvestmentHowSmartInnovationandStrategicIntegrationPowerSales.mp3", length : 16158009, type : "audio/mpeg" } }, { id : "198158383604301885", title : "Search Engine Marketing for Innovators", link : [], description : "Heidi Cohen, Principal, Riverside Marketing Strategies&lt;br&gt;<br/>Amanda Watlington, Ph.D., Owner, Searching for Profit &lt;br&gt;<br/>&lt;br&gt;<br/>Make Money by Getting People to Find You Online and Converting Them to Customers<br/>&lt;br&gt;<br/>Driving traffic and converting prospects to customers is especially critical for new, innovative start ups. Innovators must carefully select how they refer to their businesses online to bring customers to their sites using search engines and convert them into buyers. Innovators may use new or different terms to describe their offerings from the words prospective customers use, making getting found online a challenge. Consider the following when assessing your businesss ability to attract and convert prospects:<br/>&lt;br&gt;&lt;br&gt;<br/>* Do target prospects find your business online when theyre looking for the type of services you offer, whether online or offline?&lt;br&gt;<br/>* Does your company appear in search engines under the words prospects and customers use to describe it?&lt;br&gt;<br/>* Do visitors stay on your site more than 15 seconds?&lt;br&gt;<br/>* Do prospects take the desired action you want before they leave your site?&lt;br&gt;<br/>* Do you know how much youre spending to acquire customers through search?<br/>&lt;br&gt;&lt;br&gt;<br/>Not sure of the answers to these questions? This session will help improve your business through the effective use of search engine marketing, both to drive more and better qualified traffic and to convert a greater proportion of prospects to take the desired action. Youll leave this session with useable strategies and tactics to apply to your real life business challenges.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:23:13", duration : "01:01:47", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301885/1/SearchEngineMarketingforInnovators.mp3", length : 15877768, type : "audio/mpeg" } }, { id : "198158383604301886", title : "Smart Thinking Smart Talking Women", link : [], description : "Ardice Farrow, Co-Editor, Wake Up Women &lt;br&gt;&lt;br&gt;<br/> Creating Structures for Success and Satisfaction<br/>&lt;br&gt;&lt;br&gt;<br/>As leaders and managers we know that real success is a lot more than just getting the job done. It's not just about bringing in a project on time and on budget or meeting our annual quotas or goals it's about what we leave in the wake and what we create for the future.<br/>&lt;br&gt;&lt;br&gt;<br/>Real success calls upon our ability to answer the following: What was our own and others experience? How did we innovate or generate new models of creativity, management and marketing? How did we contribute to the company culture? Did we forge lasting relationships of trust and respect and provide a place of accelerated results for the future? How did other team members fare? Were they inspired and uplifted? Did their skill level increase? Were they able to take on more responsibilities? Are you and every member of your team seen with new eyes as inspired leaders who can make it happen? Is everyone enthused and excited about working together and doing it even better the next time?<br/>&lt;br&gt;&lt;br&gt;<br/>In this highly interactive workshop you will learn the key components to generating a collaborative atmosphere and creating and maintaining an energized structure for real success.<br/>&lt;br&gt;&lt;br&gt;<br/>Designed for mangers and executives as well as entrepreneurs and women aspiring to move up the ladder of success, participants will:<br/>&lt;br&gt;&lt;br&gt;<br/>* Discover, how as women, we often deny our own intelligence, refuse to sound and act as smart as we are and hold ourselves back from the success and satisfaction we dream of.&lt;br&gt;<br/>* Get introduced to a customizable blueprint that provides an inventive structure for accelerated results and greater satisfaction.&lt;br&gt;<br/>* Learn a step by step process for putting theory into practice.&lt;br&gt;<br/>* Uncover their own unique strengths and how to create a signature management style around what they already do best&lt;br&gt;<br/>* Define their own commitment to creating results beyond the ordinary and the expected.&lt;br&gt;<br/>* Learn the secrets of how to distinguish themselves from the cookie cutter definitions and expectations and stand out as a leader.&lt;br&gt;<br/>* Discover how to have more fun and create more meaningful collaborations and powerful working partnerships that impact the bottom line.<br/><br/><br/>", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:23:06", duration : "00:50:10", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301886/1/SmartThinkingSmartTalkingWomen.mp3", length : 13089144, type : "audio/mpeg" } }, { id : "198158383604301887", title : "Taking Innovation to a Global Marketplace", link : [], description : "Mary Reilly, Applications on Demand, Global Enablement Executive, IBM &lt;br&gt;&lt;br&gt;<br/>Going global with innovative services is critical to IBM's success. With the rise of Internet-based self service models, IBM has applied these concepts to reinvent its application management and hosting services. IBM has developed unique solution for managing enterprise applications, leveraging a &quot;configure-to-order&quot; set of products. This approach provides an effective solution for managing the complexity of ERP and enterprise applications by automating the ongoing operational processes required to support these environments.<br/>&lt;br&gt;&lt;br&gt;<br/>Taking this model to a global marketplace presents unique opportunities and challenges. This presentation addresses global market readiness for innovation along with factors essential for success and benefits that can be realized from global innovation.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:23:00", duration : "01:14:01", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301887/1/TakingInnovationtoaGlobalMarketplace.mp3", length : 18812677, type : "audio/mpeg" } }, { id : "198158383604301888", title : "Time to Market", link : [], description : "Beth Zimmerman, Principal, Cerebellas LLC &lt;br&gt;&lt;br&gt;<br/>Time to market is cited as one of the most essential ways a company can differentiate itself among competitors. You snooze, you lose. In the rush to deliver innovation, many companies overlook the most critical activity of allstrategyfearing it will drain precious time and resources from delivering fresh products and services to market.<br/><br/>Beth draws upon her architectural background to illustrate strategy as a necessary foundation for strategic advantage and delivering innovation to market. She challenges the belief that innovation is best derived from unbridled creativity, gigantic leaps forward or delivering products and services never before seen in their markets. In this session, Beth will focus on strategy as a flexible framework and essential discipline for sustainable and timely innovation success. Learn how taking the time to craft an innovation blueprint will help you become a more nimble innovator.", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:22:49", duration : "00:52:12", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301888/1/TimetoMarket.mp3", length : 13576589, type : "audio/mpeg" } }, { id : "198158383604301889", title : "Web 2.0 and Social Computing: Click. Connect. Collaborate", link : [], description : "Joe Hertzbach, Principal, A Virtual Match&lt;br&gt;<br/>Anna Dreyzin, IT and Learning Specialist, IBM&lt;br&gt;<br/>&lt;br&gt;<br/>The voice -- spoken conversation -- is still one of the most natural and effective ways for people to communicate. But what is the best way to connect when business crosses time zones, friends live in different towns, and there is barely time to find out what is going on in your family's lives?<br/>&lt;br&gt;&lt;br&gt;<br/>In this session; we will discuss the three aspects of Web 2.0: Technology, Business and People. Participants will learn why social software is important to business and your life; from Wikis, Blogs, and Social Bookmarks to websites such as MySpace, FaceBook, LinkedIn, and Diet.com. We will illustrate key ways in which these tools affect women in technology.<br/>&lt;br&gt;&lt;br&gt;<br/>We will present:&lt;br&gt;<br/>Examples, benefits, and challenges of Web 2.0 in different industries&lt;br&gt;<br/>How to build communities and connect people to make decisions&lt;br&gt;<br/>How to harness the wisdom of crowds&lt;br&gt;<br/>Types of communities&lt;br&gt;<br/>Available tools&lt;br&gt;<br/>&lt;br&gt;&lt;br&gt;<br/>We will also identify how social software is used at home; kids using Web 2.0 for social activity as well as education, and how parents use these tools to protect their children, maintain connections, and find a way to be heard. ", copyright : "2007 WITI", pubdate : "Fri, 26 Oct 2007 09:19:51", duration : "00:57:05", enclosure : { url : "http://witi.castmetrix.net/podcast/198158383604301889/1/Web20andSocialComputingClickConnectCollaborate.mp3", length : 14748338, type : "audio/mpeg" } }] };